DIGITAL MARKETING
Digital marketing is nothing but promoting a product or a service through the internet. It primarily relies on the internet to promote and publicizing one’s brand. Digital marketing is merely advertising through digital channels such as search engines, social media, websites, and, email and many more to connect with the viewers who are the target audience. Digital marketing involves digital communication that uses only electronic devices to market the brand online. In other words, internet marketing can be referred as digital marketing.
COMPONENTS OF DIGITAL MARKETING
There are a lot of different components of online marketing. It is mainly categorized into the following:
1. Social Engine Optimization (SEO)
2. Content Marketing
3. Social Media Marketing
4. Email Marketing
5. Mobile Marketing
6. Paid per Click (PPC)
SEARCH ENGINE OPTIMIZATION:
WHAT IS SEO
SEO stands for search engine optimization. It is the practice of increasing the quantity and quality of traffic to a website through organic search result. It is the process optimizing the online content to rank higher in the google search for the searches of a certain keywords. Non-organic results: These are paid advertisements. The ads above organic results contain an “Ad” box.
Non-organic results: These are paid advertisements. The ads above organic results contain an “Ad” box.
WHAT IS THE FUNCTION OF SEO
The main function of SEO is to achieve higher ranking of in search engine result page. In order to achieve this, the search engine optimization has to be done in a very proper way. Whenever a query is raised in search engine millions of pages with relevant information is shown. Here is where optimization of search engine is needed to rank higher in the result page.
The main function of SEO is to achieve higher ranking of in search engine result page. In order to achieve this, the search engine optimization has to be done in a very proper way. Whenever a query is raised in search engine millions of pages with relevant information is shown. Here is where optimization of search engine is needed to rank higher in the result page.
The functions of SEO are crawling and indexing, search algorithm, and useful responses
1.Crawling and Indexing.
Crawling: Crawling is the process where google send Googlebot
to find out new webpages and updated content.
Indexing: Indexing is the process where our content will be added to Google search. Initially the web page will be crawled and then indexed in google database.
2.Search Algorithm.
Google uses an algorithm to rank their pages according to relevant information. Google analyses the query with relevant information and has an algorithm to understand the words that has been searched and pulls up the indexed result in search engine result page.
Google is making progress in showing useful and accurate responses with their updated algorithms.
This is where search engine optimization is important. The page will be based upon multiple factors. But the main factors are content, keywords, and backlinks.
TYPES OF SEO:
Black Hat SEO:
This type of SEO is focused primarily on optimizing the content only for search engine, not considering humans at all. These are prime ways to make few thousand dollars initially. Ultimately this approach leads to spammed pages where they get banned very fast. Less chance for sustaining in the future. It is referred as unethical SEO or spamdexing.
- Keyword stuffing
- Invisible Text
- Doorway Pages
- Unrelated Keywords
- Page Swapping
- Cloaking
- Article Spinning
- Sneaky Redirects
This type of SEO is focused primarily on optimizing the content only for search engine, not considering humans at all. These are prime ways to make few thousand dollars initially. Ultimately this approach leads to spammed pages where they get banned very fast. Less chance for sustaining in the future. It is referred as unethical SEO or spamdexing.
- Keyword stuffing
- Invisible Text
- Doorway Pages
- Unrelated Keywords
- Page Swapping
- Cloaking
- Article Spinning
- Sneaky Redirects
WHITE HAT SEO:
It’s a way to build a sustainable business with online. It is focused on human audience. We will try to give the best content as possible and make it easily accessible to user by going according to the search engine’s rule. White hat SEO is the method of getting ranked without breaking the rules of searching engine.
White hat SEO refers to the method of improving search ranking and at the same time maintaining the ethics of website and be within the search engines conditions. - Relevant and quality content
- Fast loading of web page
- Using proper keyword and meta tags
- Well-labeled images
- Easy navigation of site
- Related links and reference
- Unique and relevant page tittles
White hat SEO refers to the method of improving search ranking and at the same time maintaining the ethics of website and be within the search engines conditions.
- Relevant and quality content
- Fast loading of web page
- Using proper keyword and meta tags
- Well-labeled images
- Easy navigation of site
- Related links and reference
- Unique and relevant page tittles
ON PAGE SEO
On-page SEO concerns all of Google’s ranking factors that they determine by directly looking at the page you try to optimize, such as your headlines, content, and page structure. It is the practice of optimizing individual web pages in order to rank higher in the search results and earn more relevant traffic. On page refers to both the content and HTML source code of a page that can be optimized.
It includes optimizing the headlines, HTML tags (meta tags), and images. On page SEO helps search engine to understand the websites and its content.
On-page SEO concerns all of Google’s ranking factors that they determine by directly looking at the page you try to optimize, such as your headlines, content, and page structure. It is the practice of optimizing individual web pages in order to rank higher in the search results and earn more relevant traffic. On page refers to both the content and HTML source code of a page that can be optimized.
It includes optimizing the headlines, HTML tags (meta tags), and images. On page SEO helps search engine to understand the websites and its content.
CONTENT
Content is the most important factor in SEO. The more accurate content we deliver, the better we rank in search result.
Quality- The content should be long, precise and clear. Your own ideas would be even better.
Content is the most important factor in SEO. The more accurate content we deliver, the better we rank in search result.
Quality- The content should be long, precise and clear. Your own ideas would be even better.
KEYWORD RESEARCH
Keyword is essential in content. But keyword stuffing in a webpage will result in getting banned or bad remarks from google.
- Freshness of content-updated and new content
- Direct answers- The direct answer in google search result without opening any web page.
- Keyword Selection- It is a constant process and had to be updated on a regular basis
- Common mistake in selecting keyword
§ Picking the wrong keyword- targeting the wrong audience by giving wrong keywords
§ Ignoring the competition – Even if the right keyword is given, the competition with other factors will be too high.
· Keyword Research Tip
§ Should identify what they are searching
§ Search intent
§ Give what people are searching for, not what they are typing
§ Multiple keywords that match the user needs
§ Tunnel vision
Keyword is essential in content. But keyword stuffing in a webpage will result in getting banned or bad remarks from google.
- Freshness of content-updated and new content
- Direct answers- The direct answer in google search result without opening any web page.
- Keyword Selection- It is a constant process and had to be updated on a regular basis
- Common mistake in selecting keyword
§ Picking the wrong keyword- targeting the wrong audience by giving wrong keywords
§ Ignoring the competition – Even if the right keyword is given, the competition with other factors will be too high.
· Keyword Research Tip
§ Should identify what they are searching
§ Search intent
§ Give what people are searching for, not what they are typing
§ Multiple keywords that match the user needs
§ Tunnel vision
HTML
· Title tags
§ equivalent to newspaper headlines
§ shows up in the tab of browser
§ should have only <h1> tag
· Meta description
§ The description below the title in search result pages
§ Keywords will be displayed as part of SEO configuration
§ Meta description will never be truncated below 160 characters
§ Should keep the searchers in mind while writing meta description
· Schema
§ Result of collaboration of several search engines
§ Subset of specific HTML tags that will improve the way the search engine result page displays the content
· Subheads
§ Help format and structure
§ Give reference point
§ Have less SEO power, but should still use them
· HTML Improvement
§ Identify duplicate from other pages or post from another site(own)
§ Identify long, truncated, or cut off before people could read them
§ Identify too short, not descriptive pr helpful enough
§ Identify not informative enough or lack of keyword intent
· Architecture
§ fast loading time
§ safe connection and mobile friendly
§ Easy to crawl- multiple links, the indexing
§ Duplicate content
§ Canonicalization
o How to fix canonicalization
§ exact solution depends upon the original issue
§ remove few lines of code from blog theme
§ drop single line code that refer the original page
§ set default page or post as canonical so it adds the line by default or set it manually
· Keywords in URL
§ Include targeted keyword in the URL is a must
· HTTPS AND SSL
§ Secured websites are also a factor for ranking
§ Google also warn people that the website is not secure
· Title tags
§ equivalent to newspaper headlines
§ shows up in the tab of browser
§ should have only <h1> tag
· Meta description
§ The description below the title in search result pages
§ Keywords will be displayed as part of SEO configuration
§ Meta description will never be truncated below 160 characters
§ Should keep the searchers in mind while writing meta description
· Schema
§ Result of collaboration of several search engines
§ Subset of specific HTML tags that will improve the way the search engine result page displays the content
· Subheads
§ Help format and structure
§ Give reference point
§ Have less SEO power, but should still use them
· HTML Improvement
§ Identify duplicate from other pages or post from another site(own)
§ Identify long, truncated, or cut off before people could read them
§ Identify too short, not descriptive pr helpful enough
§ Identify not informative enough or lack of keyword intent
· Architecture
§ fast loading time
§ safe connection and mobile friendly
§ Easy to crawl- multiple links, the indexing
§ Duplicate content
§ Canonicalization
o How to fix canonicalization
§ exact solution depends upon the original issue
§ remove few lines of code from blog theme
§ drop single line code that refer the original page
§ set default page or post as canonical so it adds the line by default or set it manually
· Keywords in URL
§ Include targeted keyword in the URL is a must
· HTTPS AND SSL
§ Secured websites are also a factor for ranking
§ Google also warn people that the website is not secure
OFF PAGE SEO
It is about everything that doesn’t happen directly in the website. It is about among other things such as link building, social media, and local SEO. It tells google about what others think about our site.
· Lot of valuable links pointing to our page, search engine will assume that it got great content valuable to user.
It is about everything that doesn’t happen directly in the website. It is about among other things such as link building, social media, and local SEO. It tells google about what others think about our site.
· Lot of valuable links pointing to our page, search engine will assume that it got great content valuable to user.
LINKS
If there are no links pointing to a webpage, Google can’t determine its value even how useful or fresh the content might be. Link building is a top priority in building a website.
· Laying out internal pages – Interlinking random relevant keywords
o The number of internal links to a page indicates its importance relative to other pages on a site.
o Should have silo pages that connect to category pages and supporting pages, that way when a link is sent to homepage it flows through other pages too.
BLOG COMMENTING
Commenting in blog sites is a best practice for off page SEO. Promoting your website through blog commenting will drive organic traffic to your website. Commenting is also a way to obtain backlinks and increase traffic to your website.
Blog commenting is used for
· Exchanging ideas
· Increase traffic
· Makes it social
It is the action of
· By bloggers, visitors and readers
· Leaving a comment in the form of questions
· Appreciating the blog
· Reply by the author to another comment
Your website should be created with better content and proper backlinks. Search Engine optimization is a slow and steady in which if you follow proper guidelines. You will eventually climb to the top.
If there are no links pointing to a webpage, Google can’t determine its value even how useful or fresh the content might be. Link building is a top priority in building a website.
· Laying out internal pages – Interlinking random relevant keywords
o The number of internal links to a page indicates its importance relative to other pages on a site.
o Should have silo pages that connect to category pages and supporting pages, that way when a link is sent to homepage it flows through other pages too.
BLOG COMMENTING
Commenting in blog sites is a best practice for off page SEO. Promoting your website through blog commenting will drive organic traffic to your website. Commenting is also a way to obtain backlinks and increase traffic to your website.
Blog commenting is used for
· Exchanging ideas
· Increase traffic
· Makes it social
It is the action of
· By bloggers, visitors and readers
· Leaving a comment in the form of questions
· Appreciating the blog
· Reply by the author to another comment
Your website should be created with better content and proper backlinks. Search Engine optimization is a slow and steady in which if you follow proper guidelines. You will eventually climb to the top.
1 Comments
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