What is Digital Marketing
Digital marketing is the process of promoting a brand, product, or service through electronic devices on the internet. Digital marketing is also known as online marketing. Connecting with the target audience to sell your product is an essential to bring your success. Digital marketing plays a vital role in this part. See below for details.
Read more: Digital Marketing Course in Coimbatore
Fun Fact: Investing in yourself is the best you can have.
Nobody reads Ads.People read what intrests them.Sometime's it's an Ad.
Do you know what is digital marketing? If not, you’re in the right place to know about it. Digital marketing is nothing but promoting a product or a service through the internet. It primarily relies on the internet to promote and publicizing one’s brand.
Digital marketing is merely advertising through digital channels such as search engines, social media, websites, and, email and many more to connect with the viewers who are the target audience.
Digital marketing involves digital communication that uses only electronic devices to market the brand online. In other words, internet marketing can be referred to as digital marketing.
Fun Fact: Printing ads in the newspapers, pamphlets, flyers, radio and, TV ads stand as good examples of traditional marketing.
Components Of Digital Marketing
There are a lot of different components of online marketing. It is mainly categorized into the following:
1. Social Engine Optimization (SEO)
2. Content Marketing
3. Social Media Marketing (SMM)
4. Email Marketing
5. Mobile Marketing
6. Paid per Click (PPC)
Let’s discuss more about these types in our classes.
These are the topics that we cover in the digital marketing course.
Fun Fact: Content with relevant and interesting images get 94% more views.
Search Engine Optimization:
SEO is the practice of increasing not only quality but also the quantity of traffic to a website.
· Tools used in SEO
· What are organic results
· How SEO works
· How search engine works
· Optimization for Google
· Ranking of website
· Strategy of SEO
· Organic Search
· ON/OFF page SEO
· Backlinks
In this chapter, we learn about the functions of digital marketing.
Fun Fact: 93% of all online interactions start with a search engine.
Content Marketing
Content marketing is a well-thought marketing approach mainly concentrated on creating valuable and relevant information to attract consumers.
The utmost goal is to gain the attention of the target audience. Content marketing can be of anything via text, video marketing, and blog marketing.
We will get to know more about:
· What is content marketing
· How to write valuable content
· Guideline to a proper content
· Value of content
· Content creation
· Content promotion
· Web design
· Content marketing strategy
· Promotion of content
· Relevant tools
Fun Fact: Do you know that content is not always created by content writers.
Social Media Marketing:
Social media marketing is the usage of multiple social media websites to market a brand. Social media have become an indivisible platform to advertise a company’s product or service.
It is the only place where a large number of viewers can be achieved. Social media marketing plans are probably the most cost-effective and fastest way to promoting a brand.
· What is social media
· How to advertise on social media
· How social media marketing works
· Targeting specific audience
· Marketing ways in the social media platform
· Relevant tools
Fun Fact: 90% of companies use social media platforms to raise brand awareness.
E-Mail Marketing:
I am pretty sure that everyone will have an e-mail. Have you ever wondered about the e-mails you received in your inbox or other folders? You don’t even remember subscribing or giving out your email.
The e-mails you receive are called email marketing. E-mail marketing is a highly effective digital marketing strategy for sending e-mails to relevant customers.
· What is email marketing
· How it works
· Strategy of email marketing
· Email mailing
· Types of Email campaign
· How to engage new users
· Relevant Tools
Fun Fact: Monday emails have the highest revenue per mail.
Mobile Marketing
Mobile marketing is a multi-channel, digital marketing platform where the promotion of products or services are delivered through mobile devices. It consists of ads and other marketing strategies displayed on smartphones.
· What is mobile marketing
· How it works
· Responsive display of messages
· Importance of mobile marketing
· Strategies of mobile marketing
· How it is done
· Targeting specific audience
· Promotion through mobile marketing
· Relevant tools
Fun Fact: Website speed is more important for more than half of mobile users.
Paid Per Click (PPC):
Paid per click is a paid service to result from the website on the top or side of a search engine result page.
PPC marketing is an online advertising strategy where advertisers pay each time a user clicks on their ads.
· What is PPC
· PPC services
· How it works
· Improve your ad
· Create relevant landing pages
· Strategies of PPC ads
· Promotion through PPC campaign
· Relevant tools
Fun Fact: Negative keyword matter
Google Tools:
1. Google search console
2. Google Ads
3. Google Analytics
4. Google Tag manager
5. Blogger
Fun Fact: Early version of Google could process 30-50 pages per second. Now they process a million pages per second.
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